Marketing on a budget

Overview:

Getting people to recognize who you are, where you're located, and what you do is vital for your haunted event to succeed. But marketing can be challenging. Here are a few things to do to start getting customers in your door.

Action Tools:

Know your target market. Who are your customers and what type of theme do you have? If it's too scary, that might turn off families with young kids.
Get the most from your advertising dollars. Test small marketing campaigns and double down on the things that work.
Sponsors can help promote & pay for your marketing. Put their logo on your tickets and in your queue line and work out a compensation plan for them.
Hire a professional to oversee your marketing plan. Google and other social media platforms have FREE ad consultants that will help.

Class Sections:

Motivation to get started & keep going

Finding reliable help

Where to set up the attraction

Permits & building codes

Places to find money

How will the community react?

Is the back story & theme right?

Managing & finding a crew

Marketing on a budget

Queue line control & ticketing

Competition: Friend or Foe?

Keeping the customers happy

Starting a haunt doesn't have to be scary.

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